Sensitive gums,
One complete routine.
Powerful daily cleaning, designed to feel exceptionally gentle.
Powerful daily cleaning, designed to feel exceptionally gentle.
Discover the JOVIN routine
Soft enough for your gums.
Powerful enough to clean them.
Soft enough for your gums.
Powerful enough to clean them.
Most brushes were built for cleaning. JOVIN was built for your gums first. 10,000 ultra-fine bristles. 42,000 sonic vibrations per minute. One brush that finally does both.
30-day money back guarantee · Free shipping
Our story
Why we created JOVIN
Brushing should not hurt.
Yet for millions of people with sensitive gums, every morning means the same thing: discomfort, a little bleeding, and the quiet worry that something is wrong.
We looked at what was on the shelves and saw products that masked the problem instead of solving it. Bristles too hard. Whitening too aggressive. Formulas made for everyone except the people who needed gentleness the most.
So we built the opposite. A complete routine designed around sensitive gums, from the extra soft sonic brush to the enamel safe toothpaste and the expanding floss. Soft enough to be kind to your gums. Strong enough to actually clean.
JOVIN is for anyone who has ever dreaded brushing. If that sounds like you, you are exactly who we made this for.
Caring for sensitive gums, made simple
Practical, honest guides to brushing without the pain.
Best Toothbrush for Sensitive Gums: A Simple 2026 Guide
If brushing leaves your gums sore or bleeding, the brush itself is usually the first thing to fix. Here is how to cho...
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How to Stop Gum Bleeding When Brushing
Gums bleeding when you brush? A simple gentle routine calms most irritation within a week or two. Here are the steps,...
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Why Do Gums Bleed When Brushing?
Why do gums bleed when brushing? Usually plaque and mild inflammation, sometimes hard brushing or other causes. Here ...
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How to Brush Teeth with Sensitive Gums
Brushing hurting your gums? A few small changes to your technique make brushing gentle and effective. Here is the ste...
Read more →Questions?
We have answers.
Everything you need to know before switching to a routine built for sensitive gums.
Most oral care is built for maximum cleaning power: hard bristles, harsh foaming agents, strong abrasives. JOVIN is built for your gums first. Every product, from the ultra-soft sonic brush to the SLS-free toothpaste, is designed to clean deeply without causing the pain or bleeding that makes brushing miserable.
Yes. Our bristle technology was originally developed for post-surgical dental care. The filaments are 2x finer than standard bristles, and the sonic motor cleans through vibration rather than pressure. The result is a deep clean that feels gentle from the very first use.
Your brush arrives ready to use. Then every 8 weeks, your refill ships automatically:
| Single | Duo | |
|---|---|---|
| Brush head | 1× | 2× |
| Toothpaste | 1× | 2× |
| Floss | 1× | 2× |
| Every 8 weeks | $44$29 | $88$58 |
Pause, skip or cancel anytime from your member portal. No commitment whatsoever.
Most people feel the difference from the very first brush: no more pain, no more bleeding. Visible improvements in gum comfort and brightness typically build over the first 2 to 3 weeks of daily use.
You are covered by our 30-day money back guarantee. If JOVIN is not right for you, contact us at contact@tryjovin.com and we will make it right. No questions asked.