Sensitivity spikes
Potassium Citrate penetrates the dentinal tubules and blocks pain signals directly at the nerve. Relief that builds with every single brush.
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YOUR TOOTHPASTE IS FAILING YOU.
JOVIN™ Gentle Whitening Toothpaste for Sensitive Gums
Finally. A formula that works.
Built for sensitive gums, real whitening and lasting freshness. Without a single ingredient you don't need.
✓
Sensitivity relief from the very first use
✓
Visibly whiter teeth without harsh abrasives
✓
SLS-free, fluoride-free, nothing your mouth doesn't need
✓
Designed to complete the full JOVIN routine
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★★★★★
Loved by sensitive gums everywhere
The formula your gums
have been waiting for.
Whiter teeth. Zero compromise.
The same obsession behind the brush. Now in a formula with 10% Hydroxyapatite, 3% Potassium Citrate and zero harsh ingredients.
Sensitivity relief from the very first use
Visibly whiter teeth without harsh abrasives
Freshness that genuinely lasts hours after brushing
30-day money back guarantee · Free shipping
What it fixes
Four problems your toothpaste
Four problems your toothpaste
was never built to solve.
1
2
Surface staining
Hydroxyapatite micro-crystals fill surface imperfections and gently polish away discoloration. No abrasives. No enamel damage.
3
Breath that doesn't last
Triple mint actively neutralizes odor at the source. Papain, a natural enzyme, breaks down the residue standard toothpastes leave behind so freshness genuinely lasts hours after brushing.
4
Enamel that keeps thinning
Hydroxyapatite deposits into micro-lesions and rebuilds enamel density from the inside out. The mineral your teeth are actually made of.
Key ingredient
3
%
Potassium Citrate
The ingredient that silences sensitivity.
Most sensitivity toothpastes rely on potassium nitrate. JOVIN chose Potassium Citrate, a gentler and more biocompatible alternative that works the same way without the potential irritation. It reaches the nerve directly and stops pain signals at the source, so cold water, hot coffee and pressure stop being events.
At 3% concentration, relief builds progressively and becomes measurable within weeks. Combined with Hydroxyapatite and Aloe Barbadensis, it rebuilds enamel while actively calming the tissue around it. No SLS. No fluoride. No harsh agents. Just a formula that works with your mouth, not against it.
Less sensitivity. Every single day.
85% of participants reported reduced dentin hypersensitivity after using toothpaste containing potassium citrate for just 4 weeks of daily use.
Journal of Dental Sciences
Chung Shan Medical University Hospital · Clinical Study
✓ Blocks nerve pain signals
✓ Relief in weeks
✓ Clinically validated
✓ Soothes gum tissue
The formula
Six active ingredients.
Six active ingredients.
One complete formula.
Every ingredient chosen for a reason. Every concentration clinically validated.
01
Enamel
10%
Hydroxyapatite
Rebuilds enamel mineral by mineral. Leaves teeth naturally smoother and visibly brighter.
02
Sensitivity
3%
Potassium Citrate
Reaches the nerve directly and stops pain signals at the source. Relief that builds with every brush.
03
Cleaning
2%
Sodium Bicarbonate
Gently neutralizes acids and rebalances pH. A cleaner mouth without aggressive abrasion.
04
Gum care
0.8%
Aloe Barbadensis
Soothes irritated gum tissue with every brush. Naturally anti-inflammatory and deeply calming.
05
Protection
0.22%
Zinc Citrate
Fights bacteria and slows tartar formation at the gumline. Long-term protection from the inside out.
06
Whitening
0.15%
Papain
A natural enzyme derived from papaya. Gently breaks down stain compounds without scratching enamel.
Complete your routine
The last piece.
The last piece.
Now it's complete.
Six active ingredients. Zero compromise. A formula your mouth will feel from the very first use.
✓Sensitivity relief from the very first brush
✓Visibly whiter teeth without bleaching agents
✓SLS-free, fluoride-free, nothing your mouth does not need
Add to my routine
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Designed to work in perfect synergy with the JOVIN Sonic Toothbrush and JOVIN Dental Floss.
Real reviews
What people are saying.
What people are saying.
After two weeks.
★★★★★
My dentist asked what I changed at my last appointment. I said just my toothpaste. She was genuinely impressed. My gums have never looked this good.
★★★★★
I got the toothpaste with my brush. Two weeks in and my teeth are noticeably whiter. The freshness genuinely lasts all morning. Not something I expected from a sensitive formula.
★★★★★
Cold water used to make me flinch every single morning. After three weeks on this it just stopped. I keep waiting for it to come back and it doesn't.
★★★★★
No SLS, no fluoride, no junk. I have been looking for a clean formula that actually works for two years. This is it. The whitening is real and my gums feel completely different.
★★★★★
I was skeptical about the whitening claim given it has no bleach. But my teeth are genuinely brighter. It makes sense once you read about the Hydroxyapatite. Brilliant formula.
★★★★★
Using it with the JOVIN brush. The combination is on another level. My mouth feels like after a professional cleaning every single morning. Worth every cent of the subscription.
FAQ
Your questions.
Your questions.
Answered.
Yes, completely. JOVIN was formulated specifically for sensitive mouths. It contains no SLS, which is the foaming agent responsible for most toothpaste-related irritation, no fluoride, and no harsh abrasives. Every ingredient was chosen to clean and protect without aggravating sensitive gum tissue.
Yes, but not through bleaching. JOVIN uses 10% Hydroxyapatite, which fills surface micro-lesions and imperfections in enamel. This makes the tooth surface smoother and less likely to retain stains. The result is a natural, progressive brightening without the sensitivity spikes that bleaching agents cause.
JOVIN uses Hydroxyapatite as its enamel protection and remineralization agent. Hydroxyapatite is the mineral that makes up 97% of your enamel naturally. It rebuilds tooth structure from the inside without any of the concerns associated with fluoride. It is the preferred alternative in Japan and increasingly adopted in clinical dentistry worldwide.
Most sensitive toothpastes use Potassium Nitrate for sensitivity relief. JOVIN uses Potassium Citrate, which is gentler and more biocompatible. Beyond sensitivity, JOVIN also delivers active whitening, enamel repair, gum care, and lasting freshness simultaneously. Most sensitive formulas sacrifice effectiveness for gentleness. JOVIN does not.
Yes. JOVIN toothpaste works with any brush. That said, it was formulated to work in synergy with the JOVIN Sonic Toothbrush. The sonic vibrations help distribute the active ingredients more evenly across tooth surfaces and deeper along the gumline, amplifying the results of the formula.
Most users notice reduced sensitivity within the first week. Visible whitening typically becomes apparent after 2 to 3 weeks of daily use. Enamel remineralization is a gradual process and results continue to build over time. The longer you use JOVIN, the more measurable the difference.
Every ingredient in JOVIN Toothpaste has a specific role. Nothing is filler. Nothing is harmful.
| Ingredient | Concentration | Role |
|---|---|---|
| Hydroxyapatite | Enamel repair and natural whitening | |
| Potassium Citrate | Sensitivity relief at the nerve | |
| Sorbitol | Humectant and mild sweetener | |
| Calcium Carbonate | Gentle polishing agent | |
| Water | Base solvent | |
| Hydrated Silica | Mild abrasive for plaque removal | |
| Glycerin | Moisturizing and texture | |
| Sodium Bicarbonate | pH balancing and mild cleaning | |
| Sodium Cocoyl Glutamate | Gentle plant-derived surfactant, SLS-free | |
| Menthol / Spearmint / Peppermint | Triple mint freshness | |
| Sodium Phytate | Natural preservative and chelating agent | |
| Aloe Barbadensis | Gum soothing and anti-inflammatory | |
| Coconut Oil | Natural antibacterial and moisturizing | |
| Xanthan Gum | Natural texture and stability | |
| Xylitol | Natural sweetener and antibacterial | |
| Sodium Benzoate | Natural preservative | |
| Zinc Citrate | Tartar control and antibacterial | |
| CI 77891 | White pigment for texture | |
| Papain | Natural enzyme for gentle whitening |
SLS-free · Fluoride-free · No saccharin · No carrageenan · No artificial colorants
We offer a 30-day satisfaction guarantee. If you are not completely happy with JOVIN Toothpaste, contact us at contact@tryjovin.com and we will make it right. No questions asked.
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